Looks matter Beauty may only be skin-deep but looks matter. We all know when something looks right and we know when something doesn’t look the way it should. Going to church in your swimsuit is generally not a good look
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The best of the best of the best! This is the big lie in community banking… We’re the best! Ask most community bankers about their bank, their people and their service and you will be told they provide the best service
Read more →Take a look at this article, “Don’t Make Brand Promises You Can’t Keep”. Now say your brand statement out loud. Are you laughing? Are you lying? Are you comfortable saying it? Does it match what your company consistently delivers? Does
Read more →As a leader, are you protecting the status quo? We talk a lot about the status quo because we are constantly confronted by its protectors. In some cases we have described these protectors as Profit Pirates and Snipers. Sometimes they
Read more →Inner branding By Bernstel, Janet BighamPublication: ABA Bank MarketingDate: Tuesday, April 1 2003 While trying to institute any new initiative in your bank, you’re bound to run into the profit pirates. These are the “We’ve tried that before and it
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