We’ve had discussions about being a “life giver” on some of our recent webcasts. Whether you have been on one of these webcasts or not, if you haven’t implemented a plan for giving to your advocates you need to begin this process today. Getting advocate referrals is a two-way street. If you expect to receive you need to plan on giving. Set a goal for referring to your advocates and potential advocates. Communicate to your staff on a daily and weekly basis, the importance of giving or referring to customers. Here are a few suggestions to get you started.
- Identify the advocates or potential advocates you want to refer to.
- Make sure all employees on your team know who these customers are.
- When you recommend someone to one of these customers, be sure to call that customer and make the introduction.
- Track and follow up on your referrals to these customers on a weekly basis.
- Lead by example.
Have a plan, start today, be persistent and you will grow your advocate base.
