Here’s another great article on the value of the relationship. Community bankers really need to get this. Here are a few of our favorite points in the article…
- Cultivate an over the top customer service culture. In our words… a relationship based culture
- Let your so-called competitors get the price focused customers out of your store
- Free yourself from the transactional mindset by turning the one-time purchasers into lifetime customers
FYI… don’t just read this article… Implement it.
