Super Secret Grand Opening

I was driving by a small office building (very small) on a main road in my home town this weekend and noticed that the office area gained it’s first tenant! Signs in front of the building said “Grand Opening”! There were several people in the business’s parking lot cooking burgers or hotdogs as best I could guess. Lots of balloons and even a fun jump and games were out front to attract customers. WoooHooo!!! How exciting! Only one thing was missing… The name of the business or any indication of what type of business it was. It just struck me as odd. Maybe it’s some new type of public, yet super secret business, but I’m guessing not. Lot’s of good intentions with their mass marketing efforts but no attention to the primary customer that a local business could best serve. Unfocused marketing is worthless.

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