Ask your customers this question. What do you like most about your other banking relationships? It’s safe to make the assumption that your customers are doing business with other banks. Then listen. If you’re customer says you are the only
Read more →“How did you hear about us?” That’s it. That’s the question. Every employee that opens accounts at your bank should be asking this question of all new customers. If an existing customer is opening a new account, the employee should
Read more →Over the past 30 days we have been directly or indirectly involved in the development of several bank strategic plans. The first thing you notice is how many of last year’s objectives were not met. The next thing you notice
Read more →> Still refuse to use a cell phone? This “email” stuff is a fad, I’m sticking with the fax machine! Still playing 8-track tapes instead of mp3’s? Wi-Fi and High-Def… what’s that? If my customers want it they’ll ask for
Read more →Inner branding By Bernstel, Janet BighamPublication: ABA Bank MarketingDate: Tuesday, April 1 2003 While trying to institute any new initiative in your bank, you’re bound to run into the profit pirates. These are the “We’ve tried that before and it
Read more →I spent the morning at a bank we have been working with for the last 6 years. This bank’s current net interest margin is 4.45%. The primary reason for such top performance is that they focus on the relationship-based customer
Read more →I’ve done a few phone shops over the past couple of weeks and every time I do this I become more convinced that over 80% of employees view the phone as a distraction instead of an opportunity. Many times the
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